We partnered with Highsnobiety to devise the photo and video elements for Woolrich's Fall/Winter 2023 Campaign.
We partnered with Highsnobiety to devise the photo and video elements for Woolrich's Fall/Winter 2023 Campaign.
Helmed by Hunter Lyon, the campaign explores origin stories via short form character-driven vignettes, each celebrating a different iconic Woolrich garment.
The first film explores Americana thru the lens of classic diners, as Pierce Abernathy & Daisy Pyo revisit nostalgic memories tied to universal experiences.
Featuring legendary checkers player Robert Mackey, the second film explores community and competition via the classic game of checkers.
Hunter Lyon captured the still photography in addition to directing both films, unifying both the organic rawness of the stills & dynamism of each film under one cohesive vision.