BRAVÒ STUDIO

As Sportmax’s agency of record, BRAVÒ led a 360° creative and content strategy, spanning the campaign, lead-up content, fashion show, post-show assets and lookbook, capturing the motion in design and the women behind it.

Ahead of the show, we stepped inside the Sportmax atelier to capture the hands and gestures behind each piece, blending documentary-style filmmaking with fashion ingenuity to reveal the unseen labor and quiet precision that shape the collection.

The lead up to the show culminated in handwritten notes left on every seat at the show, a tribute to the women behind the collection.

We curated a multi-layered content capture strategy, assembling photographers, filmmakers, and social media specialists to document the show from every angle.

To extend the show’s impact beyond the event, we crafted a content rollout strategy that sustained engagement across platforms, capturing the collection in motion—from runway photography and backstage moments to real-time TikTok storytelling—before, during, and after the show.

Through a seamless integration of content, storytelling, and multi-channel strategy, BRAVÒ shaped the narrative of Sportmax FW25 from conception to execution, positioning the collection as a celebration of movement, craft, and modern femininity.