BRAVÒ STUDIO

We partnered with Highsnobiety to celebrate the many incarnations of Prep Culture in a three part series for Tommy Hilfiger that comprised multiple assets including a fashion film, a short documentary piece and an archival driven infotainment video.

In the first film, we shine an intimate light on long time Tommy Hilfiger's muse Indya Moore, using premium, minimally art directed sets and atmospheric cinematography while their voice takes the viewer into an identity and self- expression journey, through the prism of their re-interpretation of what 'new prep' means.

The stills, captured by Jess Farran, are equally expressive while at the same time providing us a glimpse into the playful confidence New Prep can express.

Having been around for several phases of prep reinventions, Tommy Hilfiger's new SS22 collection seeks to embrace New Prep and be part of its revival once again calling upon the dazzling communities worldwide who embrace the new trend as well as fashion expert that can contextualize its cultural value.

Episode Two choses to explore the contemporary feel of New Prep by discovering the real people wearing it and subverting it for a new generation. Three “chosen families” of New Yorkers give us their take on Prep and how it influenced their sense of style.

Episode Three dives into the foundations of Prep and how it has been re-contextualized and democratized over decades moving away from its stuffy traditional roots to a more inclusive and fun way of dressing with the New Prep.

It features Sam Trotman, leading journalist, trend forecaster and founder of fashion archive Samutaro in conversation with Jason Jules, menswear expert and author of "Black Ivy - a Revolt in style" The episode blends animation with archival materials sourced globally in a multi-week research effort.

We coordinated all aspects of creative development, production, casting, and fully integrated post production for all the three episodes of the campaign.