To celebrate the 50th anniversary of Audemars Piguet’s emblematic Royal Oak – an iconoclastic watch turned icon – we linked up with creative director Heron Preston for a conversation on creativity, foresight, and eschewing the “perfect plan.”
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SS24 for Versace Jeans Couture
2024
creative
Medusa Beat for Versace Jeans Couture
2020
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Explore What You Love for Tumblr
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Meek Mill for Spotify
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Billie Eilish for Spotify
2019
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The Promise of Spring for Armani
2018
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Open Loop for Versace Jeans Couture
2019
creative
United Formations Colliding for MAK Center
2018
creative
Disco Ball for Studio Vezzoli
2016
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Max Impact for Farfetch
2017
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Circle Of Centaurs for Remy Martin
2016
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Sincerely LA for Hugo Boss
2015
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The Unfollowers for Farfetch
2016
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The Dalmore for The 5th Column
2018
creative
Man to Measure for Louis Leeman
2016
creative
Gaga on Gaga for V Magazine
2016
creative
Heron Preston for Audemars Piguet
2022
creative
In Conversation for Oliver Peoples
2018
creative
A Visionary's Vegas for Condé Nast
2016
creative
A Journey for Alanui
2021
creative
Camilla Cabello for Spotify
2019
creative
STAR for Golden Goose
2021
creative
Gonzo Journals for Harley Davidson
2021
creative
SPACE for Golden Goose
2021
creative
FW23 for Versace Jeans Couture
2023
creative
Shirin Neshat for Fotografiska
2023
creative
Spring Classics for Dior
2024
creative
Bruce Gilden for Fotografiska
2024
creative
production
Timberland with Spring Studios
2020
creative
production
Samsung with RGA
2019
creative
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Campari with Wunderman Thompson
2017
creative
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Michelin with TBWA
2017
creative
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Peroni with Hey Human
2017
creative
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Napapijri with Golab
2019
creative
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LifeWTR with Condé Nast
2017
creative
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Dailies with Condé Nast
2018
creative
production
Visit California with Condé Nast
2016
creative
production
Woolrich with High Snobiety
2023
creative
production
Marshall X Patta with High Snobiety
2023
creative
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Naomi Osaka with KIN
2021
creative
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Shangri La Hotels with Anon
2021
creative
production
Tommy Hilfiger with High Snobiety
2022
creative production
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Forgotten on Short of the Week
2018
creative production
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Can’t Nobody Else Love You on Dazed Media
2018
creative production
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Muxes on POV PBS
2017
creative production
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The 1000 Days on Aeon
2018
creative production
studio
Master of Time on Nowness
2024
creative production
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Glow on Nowness
2017
creative production
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The Last Singer on Nowness
2019
creative production
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Gaga on Donatella on CNN Style
2019
creative production
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We Ask Back on Dazed
2018
creative production
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Hare In The Woods on Domus
2019
creative production
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Like A Prayer on Nowness
2019
creative production
studio
The Biggest Sin on ShowStudio
2017
creative production
studio
Stardust on I-d Magazine
2016
creative production
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Tears Of The Mountain on Nowness
2017
creative production
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Time Machine on Nowness
2018
creative production
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Fabulous James on Nowness
2014
creative production
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Contra Daemones on National Geographic
2017
creative production
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El Ritual on Hypebeast
2015
creative production
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Wonder Mark on Nowness
2016
creative production
studio
Amazing Angelyne on Purple
2017
creative production
studio
Kalofer on Nowness
2018
creative production
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House of XMas on Dazed Media
2018
creative production
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Spin Dreams on Nowness
2017
creative production
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A King on Nowness
2022
creative production
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I Guess on Nowness
2023
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The campaign, directed by Josh Sondock and lensed by Adam Powell was developed in collaboration with Highsnobiety and shot in New York City.
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We coordinated all aspects of creative development, art buying, casting, production and fully integrated post production for the project.