For NEIT’s latest chapter in the In Good Company series, third-generation sushi master Endo Kazutoshi is invited into the quiet ritual of selection—not of fish, but of whiskey.
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In the stillness of The Rotunda, he samples from one of NEIT’s rarest aging casks: a 34-year-old single malt, deep and complex, pulled from the back of the vault for a singular purpose.
Only one liquid is chosen.
1/2
The film, produced by BRAVÒ and directed by BROGA, offers a contemplative portrait of a man known for his restraint.
1/6
Shot through a lens attuned to texture, silence, and gesture, the short unfolds in delicate layers: the sound of a pour, the stillness of decision, the harmony between chef and spirit.
1/4
A custom bottle—rooted in Japanese aesthetic sensibilities—emerges from this process, designed as an object of both ritual and rarity. At its core is not just a rare whiskey, but a distillation of Endo’s taste: deliberate, timeless, and impossibly precise.