BRAVÒ STUDIO

After rediscovering a letter written by their grandmother on the day of their birth, two Chilean siblings living abroad feel compelled to embark on a journey to discover their roots and their homeland. This is the storyline of the fashion film we produced for the Alanui Fall/Winter 21 campaign.

In our wish to support the local community for the making of the campaign, we partnered with Libreria del Desierto, an Atacama based bookstore, to involve award-winning writer and poetess Andrea Amosson, author of the grandmother’s letter, whose voice was interpreted by an elderly lady from the Atacama.

Alanui financed the printing and distribution of an unpublished manuscript by Chilean writer Tomàs Browne, “Stars are the night’s chronicles”.

A first half of these precious first editions will be sold in the Librería del Desierto, while the others will be donated to the Chilean school and librarian system, through the Fundación Palabra, an organization based in Santiago, dedicated to the promotion of reading.

The Stills, shot by the young and talented Chilean photographer Rocio Mascayano, document the genesis of the campaign and, at the same time, to portrait the culture, landscapes and the unique spirit of the Atacama.