We created a film series in conjunction with Farfetch’s first multichannel global campaign, UNFOLLOW, conceived by Droga5.
We created a film series in conjunction with Farfetch’s first multichannel global campaign, UNFOLLOW, conceived by Droga5.
Through cinematic portraits we provided Farfetch a means of sharing the inside view into the lives of their favorite fashion figures and encourage the fashionably engaged to shop beyond the obvious.
A truly global endeavor, the series was shot between New York, Paris, Tokyo, Los Angeles and Shanghai with dedicated teams under BRAVÒ's coordination.
It launched with a special cocktail event hosted by Nicole Richie during the opening of New York Fashion Week.