BRAVÒ STUDIO

For Versace Jeans Couture's FW23 campaign we explored the sense of opportunity, discovery and inspiration that artists get when they work in a new environment, surrounded by other creatives.

We utilized BRAVÒ NETWORK to source director Saddiq Abubakar, who's film was influenced by his personal experiences living for several years in a Berlin artist community while honing his directorial path.

We were responsible for campaign ideation, art buying, and all associated assets- from logotypes to stills and video, social rollout, and PR strategy. In addition, we coordinated all aspects of production and post production between Serbia, Italy and the United States.

The campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity and nostalgic textures by photographer Emily Lipson.

The campaign was created as part of an ongoing partnership with Versace Jeans Couture, spanning all facets of creative and production.