Representing a step-change in the brand’s communication since its iconic calendar inception Campari Red Diaries is a multi-layered campaign that brings to life the ethos that “every cocktail tells a story”.
Representing a step-change in the brand’s communication since its iconic calendar inception Campari Red Diaries is a multi-layered campaign that brings to life the ethos that “every cocktail tells a story”.
In addition to the cinema ad we delivered 12 stand-alone films, each illustrating a contemporary tale narrated by some of the leading bartenders from all around the world. The campaign captures the personality of the mixologists and their process in an intimate fashion, blending their technical craft with the emotional drive that goes with it.