On the occasion of the drop of the new Golden Goose sneaker, the SPACE, we partnered with the brand to devise their launch campaign; both video and photo.
On the occasion of the drop of the new Golden Goose sneaker, the SPACE, we partnered with the brand to devise their launch campaign; both video and photo.
The goal of the campaign, directed by Pavel Buryak and photographed by Fabrizio Colque was to emphasize and elevate the sense of comfort given by the shoe itself, starting from its shape all the way to how it would affect our relationship with the world around us.
Three different characters, moving in an urban enviroment, tell us about the relationship with the space that surrounds them, and how it impacts them emotionally.
A new shape for a shoe that leads to the discovery of a new personal space, expanding the horizons of whoever wears it.