BRAVÒ STUDIO

For NEIT Whiskey’s latest campaign, we traveled to Havana to explore the Cuban controversia—a centuries-old lyrical duel where words, rhythm, and wit spark spontaneous connection, serving as a poetic metaphor for what it means to be In Good Company.

Through BRAVÒ NETWORK, we brought on the directors’ collective BROGA to craft a film that embodies the rhythm of Cuban life. The piece captures the interplay of storytelling, music, and shared experience, unfolding in a setting where tradition meets the present, all through a cinematic language rooted in documentary realism.

Playful reels and short-form content explored the timeless debate of rum vs. whiskey, where two distinct traditions meet—one deeply rooted in Cuban history, the other bringing a fresh perspective to the table.

Intimate product and editorial photography, combined with vintage graphics inspired by locally sourced 1960s postcards, pay homage to Cuba’s rich drinking traditions. These visuals serve as a nod to the rituals that have long defined Good Company—from the lively energy of a bustling bar to the quiet intimacy of a well-poured drink shared among friends.

Developed as part of our ongoing partnership with NEIT, this campaign positions the brand as a participant in cultural traditions, amplifying connection rather than inventing it. More than whiskey, it’s about the essence of shared experiences—timeless and universal.