We joined forces with the Golden Goose team to bring to life their new STAR collection with a six episode campaign featuring a high profile, diverse cast.
We joined forces with the Golden Goose team to bring to life their new STAR collection with a six episode campaign featuring a high profile, diverse cast.
The talent was all filmed in New York, caught in activities that make them feel upbeat and that have a positive impact on other people.
The brand wanted to show that being a star is not related to fame or notoriety but instead it’s about being driven, feeling centered and making a positive impact on others through simple daily actions that everyone can perform.
Asking them the question “What makes you a star?,” Director Josh Sondock was able to elaborate on the initial brief by crafting a stylish narrative to enhance the campaign message in a relatable way.
The stills, captured by Edoardo Cozzani, have a spontaneous quality to them, stolen glimpses of everyday actions.
The campaign was released on WWD and generated millions of impression. We coordinated all aspects of creative development, production and fully integrated post production for the client.