We teamed up with Tumblr to release a mini documentary series, Explore What You Love, made up of five episodes, each focusing on a different type of Tumblr user. The series received an honorable mention at the Webby Awards.
We teamed up with Tumblr to release a mini documentary series, Explore What You Love, made up of five episodes, each focusing on a different type of Tumblr user. The series received an honorable mention at the Webby Awards.
Each content was informed by its protagonist and was tailored to the platform esthetic. The final handover encompassed multiple aspects of tumblr's creative marketing campaign, including photography, animated gifs, vertical videos and other exclusive social deliverables.