BRAVÒ STUDIO

For Fall/Winter 2025, Sportmax approaches denim as a study in contrast and continuity. Inspired by the structure of a Rubik’s Cube, the campaign presents one woman across five distinct moods—each look revealing a different facet, not through transformation, but rotation.

Shot by Omar Machiavelli, the visuals lean into simplicity: tonal backdrops, raw edges, and styling that ranges from soft to sharp. The format stays consistent. The attitude shifts.

From oversized silhouettes to romantic classics, from graphic minimalism to undone layers, denim moves fluently between chapters—modular, direct, and always in focus.

From the disruptive power of a red coat in motion to the fluidity of draped jersey, the images highlight Sportmax’s craft while celebrating the strength and elegance of the women who embody it.

A diary-style video adds to the campaign, capturing moments that feel spontaneous and unfiltered. Together, the pieces form a portrait that’s less about reinvention, more about range.