BRAVÒ STUDIO

For La Ruta de NEIT, we developed a campaign shot across Mexico, following the route of mezcal barrels that would later shape a special NEIT edition. The production moves between Mexico City, Oaxaca, and the Oaxacan coast, using travel and landscape as its framework.

At the center of the project is the main campaign film, which traces the journey as a road story built around movement, memory, and shared moments. The film sets the tone of the project, establishing a warm, cinematic language grounded in place and process.

Alongside the hero film, we produced a series of short clips that break the journey into fragments. These pieces focus on gesture, environment, and detail, designed to live independently while reinforcing the world of the main narrative.

A supporting set of reels and photography extends the campaign across social platforms. Together, the content forms a modular system that allows the story of La Ruta de NEIT to unfold across formats, while remaining visually consistent and anchored to the journey.