BRAVÒ STUDIO

For Fall/Winter 2025, Sportmax invites South African artist and photographer Lea Colombo to reinterpret the S-Hardware—not as a motif, but as a threshold.

Sculptural and symbolic, the S becomes a portal into the luminous, feminine language that defines Colombo’s work. Known for her saturated palette and elemental energy, she approaches the hardware not as product, but as poetry.

The campaign focuses on process over polish. It captures the gestures, rituals, and intuition behind each frame.

The S is not copied. It’s absorbed, transformed, and reimagined through layered portraits and vibrant textures.

To mark the launch, Sportmax hosted an intimate talk with Colombo at its Paris boutique. The artist shared her vision and working method in a live conversation, followed by cocktails and a DJ set.