BRAVÒ STUDIO

For Resort SS26, Sportmax explores lightness through movement, gesture, and atmosphere. The collection is designed for a woman in motion, balancing structure and ease, shaped by the pace of city life and the need for clothes that adapt and travel.

In collaboration with Sportmax, BRAVÒ further developed the visual world of the project, shooting the collection in and around a villa near Pavia. Photographed by Boris Ovini, the campaign works with saturated backdrops, visible setups, and natural light, allowing each look to remain grounded in its environment. Framing stays loose and off-center, placing the viewer inside the scene rather than in front of it.

Set within the interiors and gardens of Villa Botta Adorno, the imagery captures a wardrobe in motion. Silhouettes hold tension through posture and pause, while light moves freely across fabric and form. The result reflects softness without fragility, precision without rigidity, and a collection built to move instinctively through the world.