For Spring Summer 2026, Sportmax continues its exploration of movement, grounding the figure of the woman fully in the real world. The campaign moves her from abstraction to lived experience, placing her inside a singular brutalist villa outside Paris. The setting becomes an extension of the collection: architectural, precise, uncompromising. She is not suspended above the space, she inhabits it.
Layering mirrors the construction of the garments themselves. Sheer surfaces, overlapping prints, and architectural cuts move with the body, revealing a woman composed of multiple layers and gestures. Botanical motifs drawn from cosmetic pigments float across translucent fabrics, shifting with light. Rooted in urban life yet open to lightness and escape, the SS26 campaign crystallizes Sportmax’s vision of femininity today: active, layered, precise. A woman in motion, not imagined but present.