BRAVÒ STUDIO

For Sulwhasoo, we traveled to Seoul to trace the story of ginseng, an ingredient long called "the root of the gods" and the foundation of six decades of the brand's research.

The Root Route follows beauty expert and former editor Michelle Lee as she moves between culture and science. At a traditional market, vendors teach her to read a root by its weight, balance, and shape. Over a bowl of samgyetang, she learns of Hwang Jini, the Joseon-era icon who bathed in ginseng. At the Amorepacific R&I Center, she meets the scientists behind Sulwhasoo's sixth-generation Concentrated Ginseng Rejuvenating Cream.

Told across four episodes, the series is a portrait of an ingredient in which care, ritual, and innovation meet.

We brokered the talent partnership, refined the creative, assembled the team, and oversaw every phase from pre-production through finishing. The series was released with Who What Wear.