BRAVÒ STUDIO

After defining In Good Company as NEIT’s emotional core, we turned the focus to the whiskey itself. We conceived and produced a three-part film series built around origin, sound, and experimentation.

For the first chapter, we filmed with the master distiller, Peter Cooney, inside the working distillery, building the piece through open conversation rather than a formal interview. Shot in black and white, his voice guides the film through Irish whiskey making, its process, and its traditions with clarity and restraint.

The second chapter is built entirely through sound. We designed the film as a pure audio-driven composition, where copper stills, casks, steam, tools, footsteps, and the surrounding landscape replace dialogue as the sole narrative material.

For the third chapter, we follow NEIT’s Head of Product, Nicola Battafarano, between outdoor reference moments and the lab, tracing how ideas move from intuition into formulation. Sampling, smelling, and note-taking structure the film as the core of the process.

We developed the trilogy from concept through production, with each chapter built around a different approach to whiskey as material, sound, and process.