For Fall/Winter 2025, We tapped photographer Julien Martinez Leclerc and stylist Katie Burnett to bring to life the vision for the Sportmax woman. Together, they translate motion into sculptural stills.
For Fall/Winter 2025, We tapped photographer Julien Martinez Leclerc and stylist Katie Burnett to bring to life the vision for the Sportmax woman. Together, they translate motion into sculptural stills.
The imagery becomes a study in form and attitude, where elegance meets craftsmanship.




Each portrait celebrates modern femininity and strength—the essence of the women who embody the brand.




As the first chapter of a broader partnership, BRAVÒ led creative direction, production, and strategy.
The campaign marks a new step in Sportmax’s evolving story, where style and identity move as one.