BRAVÒ STUDIO

Sportmax unveils its Fall/Winter 2025 campaign, a continuation of the brand’s exploration of tailoring, structure, and movement.

Pegged from the runway show, the campaign focuses on crystallizing motion. Shot against a stark white backdrop, the images transform dynamic gestures into sculptural stills, capturing the essence of a woman in movement.

The result is a series of portraits that distill the energy of the collection into timeless visuals—where bold silhouettes, exaggerated proportions, and disruptive colors are suspended in a moment of clarity.

From the disruptive power of a red coat in motion to the fluidity of draped jersey, the images highlight Sportmax’s craft while celebrating the strength and elegance of the women who embody it.

The campaign amplifies the contrasts at the heart of FW25: maximalism and minimalism, precision and excess, seduction and rigor.