For Fall/Winter 2025, Sportmax collaborates with director Julien Martinez Leclerc and stylist Katie Burnett. Together, they translate motion into sculptural stills.
For Fall/Winter 2025, Sportmax collaborates with director Julien Martinez Leclerc and stylist Katie Burnett. Together, they translate motion into sculptural stills.
The imagery becomes a study in form and attitude, where elegance meets craftsmanship.
Each portrait celebrates modern femininity and strength—the essence of the women who embody the brand.
As the first chapter of a broader partnership, BRAVÒ led creative direction, production, and strategy.
The campaign marks a new step in Sportmax’s evolving story, where style and identity move as one.