Naomi Osaka unveils anthem campaign celebrating unique Identities for skincare brand KINLÒ.
The tennis superstar champions a message of diversity and inclusivity for her brand's new spot.
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In the film, directed by Ivan Olita, Osaka joins a diverse group of individuals who open up about learning to embrace their differences and love their skin.
We partnered with the creative team at KIN to bring to life their creative brief: to feature individuals captured in environments that celebrated their unique identities and collective beauty — the things that make them glow.
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The stills, photographed by Amanda Charchian, are a celebration of each character featured in the campaign, channeling their individuality through a visual appreciation of their skin tones and textures.
The deliverables included video and photo asset, animated gifs and a product education film, titled What Stopped You, highlighting the importance of protecting melanin-rich skin.
We coordinated all aspects of creative development, art buying, casting, production and fully integrated post production for the campaign.